We need more inquiries
For teams that already have a website but are not getting enough inquiries, consultations, or brochure requests.
Request a ConsultationWeb Improvement & SEO for Small Businesses in Tokyo
A site that turns visits into inquiries & bookings — in English & Japanese
You have a website, but inquiries are flat; the path to booking is unclear; SEO brings traffic but no results. I take on these problems end to end — funnel design, site improvement and SEO.
From being found, to being understood, to inquiry or booking — I streamline the whole flow into a site that performs.
Track record (2024–2025): funnel improvements delivered +32% sign-up conversion, +15–30% health-check bookings, +60–130% booking throughput (measured per project)
A short free consultation is the easiest first step. Even if you only need help organizing the current situation, that is completely fine.
Start with a short free consultation
You do not need to commit to a large project first. We can begin by simply clarifying why inquiries or bookings are not growing and where the highest-impact improvement points may be.
- A light review of your inquiry or booking funnel
- Initial bottleneck and priority mapping
- No hard sell
It is completely okay if your request is still vague. You can reach out even before the scope is fully defined.
Request a Free ConsultationSelected Clients
Shown only with each company’s permission
Start from the scenario closest to your situation
If you begin from the issue that feels closest, you can get to the right information faster. Even if your challenge is not fully clear yet, that is okay.
We need a clearer booking flow
For businesses where the booking path feels confusing or where drop-off happens before reservation completion.
Request a ConsultationWe want SEO traffic to turn into results
For sites that attract visits but struggle to turn them into inquiries or bookings.
View ServicesWe also need the English path to work better
For businesses that want to improve not only the Japanese site but also English pages or multilingual user flows.
Request a ConsultationServices
I mainly support small businesses in Tokyo — healthcare, education, real estate, tourism and B2B services. We isolate what blocks inquiries and bookings, then improve SEO, the website and the funnel.
SEO & Technical SEO
Technical diagnostics and content design so customers can find you. Beyond rankings, I align pages with search intent that actually converts.
Who this is for
- Little or declining search traffic
- Pages not appearing in search results
- Doing SEO but results are unclear
Website & Landing Page Development
Websites and landing pages designed for inquiries and bookings. New builds, redesigns and targeted improvements to existing sites.
Who this is for
- The site is outdated and underperforming
- Need a landing page fast for a new service
- Need an English-ready website
Inquiry & Booking Funnel Improvement
I audit forms, booking flows, CTAs and analytics to get more results from the traffic you already have — finding where visitors drop off before fixing it.
Who this is for
- Traffic but few inquiries
- Visitors abandon forms or bookings midway
- Not sure what to fix first
Pricing depends on scope and complexity. The first step is a short free call to clarify your current situation, likely bottlenecks, and next priorities. See all services →
Why inquiries and bookings do not grow
In many cases, the problem is not just SEO or design by itself. The real issue is usually a mismatch somewhere across the full user flow.
It is not immediately clear who the page is for
If the audience, value, and next step are unclear in the first screen, people leave quickly.
The CTA is weak or the next step feels unclear
If the path to inquiry or booking is vague, interest does not reliably turn into action.
There is friction in the form or booking flow
Too many fields, too many steps, or too little reassurance often increases drop-off.
SEO traffic and page content are misaligned
Even when people arrive from search, results stay weak if the page does not match what they expected.
Trust signals and proof are too thin
If case studies, reassurance, and scope clarity are missing, people hesitate before contacting you.
The English path is disconnected from the main funnel
Even if an English page exists, mismatched messaging and CTAs can still create lost opportunities.
How We Work
A simple five-step process from the first conversation to launch and ongoing improvement.
Contact
Reach out by form or email. I reply within one business day and first confirm your current situation and goals.
Request ConsultationDiscovery & Funnel Review
We review your inquiry or booking flow, site structure, search path, messaging, and forms to identify what is blocking results.
Book a ReviewProposal & Quote
You receive a clear improvement direction, priorities, scope, and quote. Small-scope improvement plans are also possible.
Request ProposalBuild & Implement
Depending on the need, I implement website improvements, SEO fixes, funnel changes, form improvements, and tracking setup.
See the ProcessLaunch & Ongoing Support
After launch, we review inquiry and booking behavior and continue improving based on real performance.
Discuss Ongoing SupportTypical improvement patterns
Here are a few short examples of the kinds of issues that often unlock better results when improved.
The application flow is too complex
Before
The sign-up and application path is long and easy to abandon midway.
After
The application flow is simplified and the experience is improved with automation where useful.
Result
More enrollments and lower operational load
The booking path is hard to follow
Before
The steps to reservation are unclear, which makes users hesitate or drop off.
After
Information architecture and booking flow are reorganized into a clearer, more reassuring experience.
Result
More bookings and stronger branded search
Operational flows are fragmented
Before
Reservations, notifications, billing, and operations are separated and inefficient.
After
The customer flow and operational flow are reconnected for more stable execution.
Result
Higher processing capacity and smoother operations
Case Studies
A selection of projects where I improved inquiry, booking, or operational bottlenecks across different industries.
Toshiba Elevator - Lift Assembly Design Simulator
Designed and developed a 3D simulator that made complex assembly processes easier to understand and teach. The result was a clearer operational learning flow and faster knowledge transfer.
ProblemSharing complex assembly knowledge and training people took too long
ApproachBuilt a 3D, intuitive simulator for visualization and hands-on learning
OutcomeShorter onboarding and more efficient knowledge sharing
Result: Reduced dependence on documentation-heavy workflows and shortened onboarding time.
Request a ConsultationApart Sharing - Booking & Automation Platform
Built and evolved the booking and automation platform from MVP to stable commercial operations. Unified the booking, billing, cleaning, and notification flow to reduce fragmentation and improve reliability.
ProblemReservations, cleaning, and billing were fragmented and inefficient
ApproachUnified booking and operational flows for stable day-to-day execution
OutcomeMonthly processed reservations +60-130%, higher NPS
Result: Monthly reservation processing expanded by +60-130%, alongside improved NPS (2024-2025, internal average across deployments).
Request a ConsultationMeduPro - Continuing Medical Education Platform
Redesigned the application funnel, SEO strategy, and automation setup. Streamlined the journey from sign-up to certificate issuance, improved the learning experience, and optimized medical keyword acquisition through search ads and landing page testing.
ProblemA complex registration and course flow for medical professionals
ApproachRedesigned the application funnel, SEO, and automation to improve the user journey
OutcomeEnrollments +15-35%, operations cost −15-25%
Result: Enrollments increased by +15-35% while operations cost decreased by −15-25% (average across Q1-Q3 2025, internal data).
Request a ConsultationPROFFIMED-NK - Medical Diagnostics & Research Center
Built the site from scratch, improved Google Business Profile visibility, and optimized the booking flow. The information architecture was designed to increase trust and make the path to appointment booking much clearer.
ProblemLow awareness and an unclear booking path
ApproachImproved information architecture, GBP visibility, and the booking funnel
OutcomeCheck-up bookings +15-30%, growth in branded searches
Result: Check-up bookings increased by +15-30%, along with growth in branded search demand (quarterly average, internal data).
Request a Consultation
Healthcare
Tourism
Real Estate
Education
Results
About the Consultant
Stanislav Mikhailov — a Web consultant based in Greater Tokyo, helping small businesses get more inquiries and bookings, in English and Japanese.
15+ years in engineering (including CTO and co-founder roles), building and running systems used by hundreds of thousands of people — booking platforms, education services and more. I use that experience to pinpoint why a site does not convert — across design, content, tech and analytics — and implement the fix end to end.
Healthcare, tourism, education, real estate: each industry books and inquires differently, and the improvement plan follows that.
Funnel Design
SEO Improvement
Implementation Included
Japanese · English · Russian
ロシアでは自身の会社「Protocol（protocol-it.ru）」を運営し、民間クリニックや金融会社の外部ITディレクターとしてIT運用を担っています。
Frequently Asked Questions
- How much does it cost?
- An audit starts at ¥30,000, website builds at ¥190,000, and ongoing SEO/funnel support at ¥50,000 per month. I give a concrete estimate at the free consultation.
- How long does it take?
- An audit takes 1–2 weeks, a landing page 2–4 weeks, a corporate site 4–8 weeks. SEO results are evaluated in 1–3 month cycles.
- Can I order just an audit?
- Yes. The report is written so your team or current agency can act on it directly — no implementation upsell.
- Can you improve my existing site as-is?
- Yes. No forced rebuilds: I work with your existing WordPress or other site. If a rebuild is genuinely cheaper, I show the comparison first.
- Do you support English and multilingual sites?
- I work in Japanese, English and Russian, including multilingual SEO (hreflang architecture and language-specific metadata).
- How do we communicate?
- Online meetings (Google Meet / Zoom) plus email and chat. I reply within one business day and work with clients across Japan.
Tell me about your inquiry or booking challenges.
It is completely fine if your request is not fully defined yet. I am happy to start by organizing the current situation with you.